Contextualization

• Gumperz 1982; Hanks 1989, 1996; Bauman & Briggs 1992; Bauman 1992
• key concepts:
  • decontextualization, the ability of texts to rise out of their immediate contexts
  • recontextualization, the necessity of always putting into a new context anything that was decontextualized when it’s being actually used
• contexts can be (metatextually) cued in the text: no distributive but punctual genre features